Beyond the Lens is a visual exploration combining traditional design techniques and AI tools.
The project develops a conceptual eyewear model and campaign, testing how different technologies can support visual coherence, storytelling, and creative direction.
Client
PERSONAL PROJECT
TOOLS
OPEN AI, KIVE, KREA, MIDJOURNEY, ADOBE CREATIVE SUITE
Year
2025
Role
Art Direction
AI GENERATION
This project began as an experiment to test how far the dialogue between human intuition and AI could go.
Starting from sketches, the eyewear model was shaped and refined through digital renders, exploring structure, proportion, and material reflections.
It’s a process-driven exploration rather than a finished product — a study of how innovation and craft can coexist within the same visual narrative.
