A visual exploration blending fashion, atmosphere, and product fidelity.
A frozen world made of soft light, surreal structures, and a playful yet high-end tone aligned with Moon Boot’s identity.
Client
PERSONAL PROJECT
TOOLS
OPEN AI, FLORA, MIDJOURNEY, ADOBE CREATIVE SUITE
Year
2025
Role
Art Direction
AI GENERATION
This concept was built around three visuals that shape a small frozen world:
a hero portrait, a wider environment, and a product detail seen through a sheet of ice.
Each image explores tone of voice, mood and product integration, using FLORA to keep the Moon Boot silhouette accurate while experimenting with atmosphere, lighting and visual storytelling.
