Maison Thè

Maison Thè

Maison Thè

A brand identity that captures the essence of calm, ritual, and contemporary elegance.
Maison Thé reinterprets the tea experience through minimal design, natural tones, and a refined visual language.

Client

PERSONAL PROJECT

TOOLS

OPEN AI, MIDJOURNEY, ADOBE CREATIVE SUITE

Year

2025

Role

branding

creative direction

The project explores how visual identity can translate atmosphere — transforming the ritual of tea into a modern, sensorial experience.

From the naming to the graphic system, every element was designed to evoke serenity and balance, combining organic shapes, soft textures, and a muted color palette.

From the naming to the graphic system, every element was designed to evoke serenity and balance, combining organic shapes, soft textures, and a muted color palette.

The result is a visual universe that feels both intimate and contemporary, where simplicity becomes the main form of expression.