A campaign concept built around a simple idea: light as the narrative device, not just the finishing touch. A sleeping figure, staged in a set built half like a bedroom, half like a stage. the scene shifts from near-darkness to a warm, sunrise-like glow rising from behind a curtain, as if dawn were happening just out of frame.
CLIENT
concept / designerbriefs
Year
2026
Role
ART DIRECTion
AI GENERATION
about the process:
Prompting in Claude — composition, lighting logic, what stays fixed across iterations, what changes.
Production in Flora using Nano Banana Pro, iterated across pose, facial direction and light placement while keeping the set constant.
Once the hero shot was locked, product-level close-ups were generated from the same prompt and source image, camera pushed in: same light, same mood, no separate shoot.
Post-production in Photoshop and Lightroom for grading and cleanup.
